★ Legal & Disclosures ★
Privacy Policy
Kid-safe by design — Champion MVP, a Sports Media, Inc. property
Champion MVP — a Sports Media, Inc. property
Effective Date: August 2, 2026 Last Updated: August 2, 2026
The Short Version, For Parents and Kids
We make books, games, and videos that teach kids about sports. Here is the whole thing in plain language.
- We do not ask children for their name, email, or anything else about them. Kids can watch our videos and play our games without signing up, logging in, or typing anything about themselves.
- We do not sell anyone’s information. Ever. Not yours, not your child’s, not your school’s.
- We do not run targeted ads. No advertising company is watching your child on our site, because we do not let advertising companies on our site.
- We do not track your child around the internet. No advertising pixels, no behavioral analytics, no social media trackers on the pages your child uses.
- We do not ask where you are. We never collect precise location.
- We do not use tricks to keep your child on the screen longer. No autoplay chains, no streaks, no push notifications designed to pull them back.
- The only place we collect personal information is on our adult pages — when a parent, teacher, coach, or business contacts us, joins our email list, or orders books. Those are for grown-ups.
- If you ever want to know what we have, change it, or have us delete it, email info@championmvp.com and we will take care of it.
The rest of this page is the detailed legal version. It says the same thing with more words, because the law requires the detail.
1. Who We Are
This Privacy Policy is issued by:
Sports Media, Inc.
274 Mount Harvard Ave., Suite 350
Severance, CO 80550
United States
Telephone: (970) 394-3339
Email: info@championmvp.com
Sports Media, Inc. is the sole operator of the services covered by this Policy. No other operator collects or maintains personal information through these services.
Services covered by this Policy:
- championmvp.com and its subdomains
- games.sportsmedia.us
- sportsmediakids.com
- Any other website, game, application, or online service that links to this Policy
This Policy does not cover third-party platforms where our content also appears, such as YouTube, Amazon, or social media networks. Those platforms operate under their own privacy policies, and their data practices are theirs, not ours. We say more about this in Section 10.
2. How We Divide Our Services
Our services are built in two distinct zones, and the rules are different in each. This structure is deliberate and it is the foundation of everything else in this Policy.
The Children’s Zone. The books, games, videos, coloring pages, puzzles, and activities intended for children. This zone is directed to children under 13 within the meaning of the Children’s Online Privacy Protection Act and the FTC’s COPPA Rule, 16 C.F.R. Part 312.
In the Children’s Zone we do not collect personal information from children at all. There are no accounts, no logins, no usernames, no profiles, no avatars, no leaderboards, no chat, no comments, no uploads, and no forms. A child does not need to provide anything to use any part of it, and there is nothing there for a child to type their information into.
The only data our servers process in the Children’s Zone is described in Section 3, and it is limited to what the COPPA Rule calls “support for the internal operations of the website or online service.”
The Adult Zone. Pages intended for parents, teachers, coaches, school and district administrators, youth league operators, librarians, retailers, and business partners. This includes contact forms, email list signup, licensing inquiries, ordering, and any account we may offer to adults.
The Adult Zone is not directed to children, and we do not permit children to submit information there. If you are under 18, do not submit information to us. If you are under 13, do not submit information to us, and ask a parent or guardian to contact us on your behalf.
3. Information We Process in the Children’s Zone
3.1 We collect no personal information from children
We do not collect, and we do not ask a child to provide, a name, address, email address, telephone number, screen name, photograph, video, voice recording, precise geolocation, or any other identifier that would permit contacting or identifying a child.
We do not condition a child’s participation in any game, activity, or feature on the disclosure of any personal information. This commitment reflects 16 C.F.R. § 312.7.
3.2 Persistent identifiers and support for internal operations
Like every website, our servers necessarily process certain technical data when a browser requests a page, including an Internet Protocol address and a first-party session cookie. Under the COPPA Rule a persistent identifier is personal information. We rely on the exception at 16 C.F.R. § 312.5(c)(7), which permits the collection of a persistent identifier without parental consent where it is used solely to provide support for the internal operations of the service and is not used or disclosed to contact a specific individual or for any other purpose.
The specific internal operations for which we use persistent identifiers in the Children’s Zone are, exhaustively:
- Maintaining and analyzing the functioning of the website and games, including delivering pages and game files and diagnosing errors
- Performing network communications necessary to deliver the service
- Maintaining the security and integrity of the service, including protecting against attack, abuse, and fraud
- Remembering non-identifying display preferences during a single session, such as sound on or off and language selection
- Complying with a legal or regulatory obligation
We do not use persistent identifiers in the Children’s Zone for behavioral advertising, contextual advertising, frequency capping, audience measurement, profiling, personalization based on prior behavior, or any form of cross-site or cross-service tracking.
The means by which we ensure persistent identifiers are not used or disclosed for any other purpose, as required by 16 C.F.R. § 312.4(d)(3):
- We do not deploy any third-party advertising network, advertising SDK, data broker tag, social media pixel, or behavioral analytics service anywhere in the Children’s Zone. There is no technical pathway by which a persistent identifier could reach such a party.
- Any analytics we operate are self-hosted on infrastructure we control, are configured not to set a persistent identifier or to store any personal data, and anonymize IP addresses at the point of collection.
- Embedded video, where used, is served in a privacy-enhanced no-cookie mode that does not set tracking identifiers before playback, or is self-hosted.
- Server access logs containing IP addresses are retained only for the period stated in Section 7 and are used only for security, abuse prevention, and error diagnosis.
- We review the code deployed to the Children’s Zone before each release specifically to confirm that no third-party tag, script, pixel, or SDK has been introduced.
3.3 Audio, video, and images
We do not collect audio files containing a child’s voice, photographs, or video of a child anywhere in our services. We do not rely on the audio-file exception at 16 C.F.R. § 312.5(c)(9). No feature of our services uses a microphone or a camera.
3.4 If this ever changes
If we ever introduce a feature in the Children’s Zone that collects personal information from a child — for example a saved-progress account, a leaderboard, or a way to submit artwork — we will not launch it until we have obtained verifiable parental consent in a manner that satisfies 16 C.F.R. § 312.5, provided direct notice to parents that satisfies 16 C.F.R. § 312.4(c), and updated this Policy. We will also give parents the ability to consent to collection and use without consenting to any disclosure to a third party, and we will not condition access on that second consent.
4. Information We Collect in the Adult Zone
We collect the following categories of personal information from adults, and only when an adult chooses to provide it.
| What we collect | When | Why |
|---|---|---|
| Name, email address | Contact form, email list signup, licensing inquiry | To answer you, and to send updates you asked for |
| Telephone number | Only if you choose to give it | To call you back if that is easier |
| Organization name, role, school or district, and mailing address | Licensing, bulk order, or sponsorship inquiry | To quote and fulfill an order |
| The content of your message | Whenever you write to us | To respond to it |
| Billing and shipping information | If you place an order | To process and deliver the order |
| Email engagement data such as whether a message was opened | Email list | To see whether our emails are useful and to stop sending to inactive addresses |
| Standard server log data, including IP address, browser type, and pages requested | Automatically | Security, abuse prevention, and error diagnosis |
We do not collect Social Security numbers, government identification numbers, precise geolocation, biometric data, health information, or information about racial or ethnic origin, religion, sexual orientation, or union membership.
Payment card information. If we sell directly, payment card details are collected and processed by a third-party payment processor and are not stored on our systems. We receive only a transaction confirmation and the last four digits of the card.
5. How We Use Information
We use the personal information described in Section 4 only to:
- Respond to your inquiry
- Send you the updates, launch announcements, or educator materials you requested
- Prepare quotes, fulfill orders, and provide customer support
- Administer licensing agreements with schools, districts, and youth organizations
- Maintain the security and integrity of our services and prevent fraud and abuse
- Improve our books, games, and videos in the aggregate
- Comply with law and enforce our Terms of Service
We do not use personal information for automated decision-making that produces legal or similarly significant effects, and we do not engage in profiling.
6. Disclosure — Who We Share With and Why
We do not sell personal information. We have never sold personal information. We do not share personal information for cross-context behavioral advertising.
We disclose personal information only to the following categories of recipients, only for the purposes listed, and only to the extent necessary:
| Category of recipient | Purpose of disclosure |
|---|---|
| Website and email hosting providers | To operate our sites and deliver messages you asked for |
| Payment processor | To process a transaction you initiated |
| Shipping and fulfillment providers | To deliver an order to you |
| Professional advisors — accountants, attorneys, auditors | To obtain professional services, under a duty of confidentiality |
| Law enforcement or a governmental authority | Only where required by law, subpoena, court order, or to protect the safety of a child or any person |
| A successor entity | In connection with a merger, acquisition, or sale of assets, subject to Section 12 |
Each service provider that processes personal information on our behalf is bound by written contract to process it only on our documented instructions, to maintain confidentiality, security, and integrity, and to delete or return it at the end of the engagement. Before releasing any information to a service provider we take reasonable steps to determine that it is capable of maintaining the confidentiality, security, and integrity of that information, and we obtain written assurances that it will employ reasonable measures to do so. This reflects 16 C.F.R. § 312.8(c).
No child’s personal information is disclosed to any third party, because we do not collect any.
7. Data Retention and Deletion
We retain personal information only for as long as is reasonably necessary to fulfill the specific purpose for which it was collected. We do not retain personal information indefinitely, and we do not retain it for any secondary purpose. This policy is published here as required by 16 C.F.R. § 312.10.
| Category | Purpose of collection | Business need for retention | Deletion timeframe |
|---|---|---|---|
| Children’s personal information | None. We do not collect it. | None | Not applicable |
| Server access logs, including IP addresses | Security, abuse prevention, error diagnosis | Investigating attacks and diagnosing failures requires a short recent window | Deleted within 30 days |
| Session cookies | Delivering the current visit | Ends with the visit | Deleted when the browser session ends |
| Contact form and general inquiry messages | Answering the inquiry | Answering the question and any follow-up correspondence | Deleted 24 months after last communication |
| Email list subscriber records | Sending updates the subscriber requested | Sending what was requested until they stop wanting it | Deleted within 30 days of unsubscribe, or after 36 months of no engagement |
| Customer order records — name, shipping and billing address, items, amount | Fulfilling the order | Fulfillment, delivery, returns, warranty, accounting, and tax records | Retained 7 years, then deleted |
| Digital download entitlements | Giving buyers continued access to what they bought | A buyer should be able to re-download a purchase | Retained 7 years alongside the order record |
| Payment card data | Processing payment | We do not store it. Handled by our payment processor | Never stored by us |
| Licensing and sponsorship agreements with schools, districts, and organizations | Administering and enforcing the agreement | Contract administration, renewal, dispute, and audit | Term of the agreement plus 7 years |
| Student data received from a school or district | Only as specified in the district agreement | Only as the district directs | Returned or destroyed per the district agreement, or on district request, whichever is sooner |
| Parental and privacy rights request records | Demonstrating we honored the request | Proving compliance if questioned | Retained 3 years, then deleted |
| Identity verification material submitted with a rights request | Verifying the requester | None after verification | Deleted immediately upon completing verification |
| Security incident records | Incident response and legal compliance | Root cause analysis, notification obligations, pattern detection | Retained 3 years after closure |
| Records subject to a legal preservation obligation | Legal compliance | Litigation, audit, or regulatory requirement | Retained for the period required, then deleted |
This schedule mirrors, word for word, the retention schedule in our internal Data Retention Policy maintained under 16 C.F.R. § 312.10. A documented legal preservation obligation (litigation, audit, subpoena, or regulatory inquiry) suspends deletion for the affected records only, for the duration of that obligation.
When we delete personal information we use reasonable measures to protect against unauthorized access to or use of the information in connection with its deletion.
8. Parental Rights
Even though we do not collect personal information from children, parents and guardians have the following rights at any time, and we will honor them:
The right to review. You may ask us whether we hold any information relating to your child, and to review it.
The right to refuse further collection or use. You may direct us to stop any further collection or use of information relating to your child.
The right to direct deletion. You may direct us to delete any information relating to your child.
The right to consent to collection without consenting to third-party disclosure. Should we ever collect a child’s personal information, you will be able to consent to our collection and use of it without consenting to its disclosure to any third party, and we will not condition your child’s access to the service on that second consent.
How to exercise these rights. Email info@championmvp.com with the subject line “Parental Request,” or write to us at the address in Section 1, or call (970) 394-3339. Tell us what you are asking for and give us enough detail to locate any records. Before acting on a request to review or delete, we will take reasonable steps to verify that you are in fact the child’s parent or guardian, which may include asking you to confirm from an email address already associated with the account or inquiry, or to confirm details only a parent would know. We will not ask you for more information than is necessary to verify you, and we will delete any verification material promptly once verification is complete.
We will respond within 30 days.
Exercising any of these rights is free, and we will never treat you differently for exercising them.
9. Your Privacy Rights Under State Law
We extend the following rights to every resident of the United States, regardless of which state you live in and regardless of whether the law of your state requires it. This is simpler than a fifty-state matrix and it is our commitment to you.
You have the right to:
- Know and access the personal information we hold about you, the categories of sources, the purposes for processing, and the categories of third parties to whom we disclose it
- Correct inaccurate personal information
- Delete personal information we hold about you
- Obtain a portable copy of personal information you provided to us, in a readily usable format
- Opt out of the sale of personal information, of sharing for targeted or cross-context behavioral advertising, and of profiling. These are already off for everyone. We do none of these things, so there is nothing to opt out of.
- Not be discriminated against for exercising any of these rights
How to exercise them. Email info@championmvp.com with the subject line “Privacy Request,” or use the contact details in Section 1. We will verify your identity using information already in our possession, and we will respond within 45 days. If we need more time we will tell you why and take no more than 45 additional days.
Authorized agents. You may designate an authorized agent to make a request on your behalf. We will require written proof of the agent’s authority and may require you to verify your own identity directly.
9.1 Right to Appeal
If we decline your request, we will tell you why in writing. You may appeal that decision within 45 days by replying to our response or emailing info@championmvp.com with the subject line “Privacy Appeal.” We will review the appeal and respond in writing within 45 days, explaining the reasons for our decision.
If we deny your appeal, you may contact the Colorado Attorney General at https://coag.gov/file-complaint/ or the Attorney General of your own state to submit a complaint. Residents of other states with comparable rights may likewise contact their state Attorney General.
9.2 Universal Opt-Out Signals and Global Privacy Control
We recognize and honor the Global Privacy Control (GPC) and other universal opt-out preference signals.
Here is how we process them, as the Colorado Attorney General requires us to explain. When your browser or extension transmits a GPC signal, our servers detect it on the incoming request and treat it as a valid, verified request to opt out of the sale of personal information and of processing for targeted advertising, applied to that browser immediately and for the duration of the signal. We do not require you to create an account or provide any information to have the signal honored, and we do not ask you to confirm or reconsider it.
Because we do not sell personal information and do not process it for targeted advertising in the first place, honoring the signal does not change how we handle your data. You are already opted out by default, whether or not you send a signal. We detect and log the signal so that this remains true if our practices ever change, and where we can associate a signal with a known customer record we apply the opt-out to that record as well.
9.3 Minors Under 18
Beyond COPPA, and regardless of any state’s specific requirements:
- We do not sell the personal data of any person under 18.
- We do not process the personal data of any person under 18 for targeted advertising.
- We do not profile any person under 18.
- We do not collect precise geolocation from anyone, of any age.
- We do not use any system design feature intended to significantly increase, sustain, or extend a minor’s use of our services. We do not use autoplay chains, infinite scroll, streaks, engagement-based push notifications, or similar retention mechanics.
- We do not offer direct messaging or any feature that would allow an adult to contact a child through our services.
These are absolute commitments, not consent-based options.
9.4 California
If you are a California resident: we do not sell or share personal information as those terms are defined by the California Consumer Privacy Act, and we therefore do not offer a “Do Not Sell or Share My Personal Information” link, because there is nothing to opt out of. We do not collect or process sensitive personal information for the purpose of inferring characteristics. We have not sold or shared the personal information of any consumer in the preceding twelve months, and we have not sold or shared the personal information of any consumer under 16.
10. Third-Party Platforms
Our content also appears on platforms we do not control, including YouTube, Amazon, and social media networks. When you watch our videos on YouTube or buy our books on Amazon, that platform collects information about you under its own privacy policy, not this one. We have no control over and take no responsibility for their practices, and we encourage you to read them.
Our children’s video content on YouTube is designated “Made for Kids.” That designation disables personalized advertising, comments, notifications, and live chat on those videos.
Links from our sites to third-party sites are provided for convenience. We do not endorse and are not responsible for the content or privacy practices of any site we link to.
11. Security
We maintain a written children’s information security program appropriate to the sensitivity of the information we handle and to our size, complexity, and scope, as required by 16 C.F.R. § 312.8(b). Under that program we:
- Designate an employee to coordinate the program
- Identify internal and external risks to the confidentiality, security, and integrity of personal information, and reassess those risks at least annually
- Design, implement, and maintain safeguards to control the risks identified, sized to the volume and sensitivity of the information at risk
- Regularly test and monitor the effectiveness of those safeguards
- Evaluate and modify the program at least annually in light of testing results, identified risks, and improved methods
Practical safeguards include encryption in transit across all our properties, access limited to personnel who need it, multi-factor authentication on administrative accounts, and written data-protection commitments from every vendor that touches personal information.
No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security. If a breach affecting your personal information occurs, we will notify you and the appropriate authorities as required by law.
12. Business Transfers
If Sports Media, Inc. is involved in a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of that transaction. Any successor will be bound by this Policy with respect to information transferred, or we will obtain parental consent before any child’s information is transferred and used in a materially different manner. We will post notice on this page before any such transfer takes effect.
13. Data Location and International Visitors
Our services are operated from the United States and are intended for users in the United States. If you access them from outside the United States, your information will be transferred to, stored in, and processed in the United States, where data protection law may differ from that of your country. By using our services you understand that this transfer occurs.
We do not knowingly market to or target users in the European Economic Area, the United Kingdom, or other jurisdictions with comprehensive data protection regimes.
14. Changes to This Policy
We may update this Policy. When we do, we will change the “Last Updated” date at the top and post the revised version here.
If we make a material change to our practices affecting information previously collected from a child, we will obtain new verifiable parental consent before applying the change to that information. For other material changes, we will provide prominent notice on our sites, and by email to subscribers where we have an address, at least 30 days before the change takes effect.
We keep prior versions of this Policy and will provide one on request.
15. Contact Us
Questions, requests, or complaints about privacy:
Sports Media, Inc.
Attn: Privacy
274 Mount Harvard Ave., Suite 350
Severance, CO 80550
Email: info@championmvp.com
Telephone: (970) 394-3339
You may also contact the Federal Trade Commission regarding children’s privacy at https://www.ftc.gov/complaint or the Colorado Attorney General at https://coag.gov/file-complaint/.
Champion MVP™ is a trademark of Sports Media, Inc.